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3 great marketing tips for proven mailing success
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- Articulate what you do. Think about one or
two of the key products or services that your
company has to offer and start with those. Describe
WHY yours are better than others available in
the market place and how your customers get
more for their money. Once you have their attention
you can then excite them with everything else
you can do for them. Don't hit your prospects
with masses of information about your products
and services all in one go… drip feed
it! "Less is more!" A little and often
is the key to success!
- Don't mail out thousands at a time, send 200/300
and get someone to call the prospects first
to get the name of the person you need to do
business with, and then target your postcard
directly to that person. You can't do business
with someone you don't know! 90% of all mailings
fail because they are untargeted! The other
10% is shear luck because the person opening
the mail happens to be the decision maker! Don't
chance it… make the call! Find out the
name of the person you need to send your postcard
to. We can source suitable contacts for you and even personalise your cards - quotations are available upon request.
- Follow-up! It's essential if you want to increase
the response and get business from your efforts.
This is why you don't want to send out too many
at a time, only mail as many as you can follow-up
within 1 week. Longer than this and the opportunity
will have been lost… it will almost certainly
have gone cold! Telephone
follow-up will allow you to monitor the results
and re-sort your database into 3 new categories:
New Customers, Interested, and Not Interested.
(Don't give up on the "not interested"
they may not be in the market for your products
right now but could easily be later on. It's
a well known fact that you need to revisit the
"no's" 10, 12 or even 20 times before
giving up.
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